This Post Follows On From our previous post on How to Setup You Google Business Profile:
Creating and Updating Google Business Profile
Why It’s Important to Regularly Update Your Google Business Profile
Regular updates to your Google Business Profile are crucial for business success in today’s digital marketplace. Here are the key reasons why:
Enhanced Visibility and Discoverability
- Google prioritizes active and up-to-date profiles in search results
- Fresh content signals to Google that your business is operational and relevant
- Updated profiles appear more frequently in “near me” searches
Accurate Customer Information
- Prevents customer frustration from encountering outdated hours, addresses, or services
- Reduces negative reviews stemming from incorrect information
- Ensures customers can contact you through correct phone numbers and websites
Trust and Credibility
- Recent photos and posts demonstrate your business is actively operating
- Current reviews and responses show engagement with customers
- Accurate details build trust with potential customers
Competitive Advantage
- Complete profiles receive 7x more clicks than incomplete ones
- Businesses that post weekly updates get 2x more customer actions
- Regularly updated profiles appear more professional than neglected ones
Adaptation to Business Changes
- Seasonal hours adjustments
- New product or service offerings
- Location changes or expansions
- Staff updates or new expertise
Customer Engagement Opportunities
- Regular posts keep your business top-of-mind
- Special promotions can be highlighted
- Events can be promoted to your audience
- Customer questions can be answered promptly
Regular maintenance of your Google Business Profile is not just best practice—it’s essential for maintaining visibility, accuracy, and credibility in the increasingly competitive digital marketplace.
Steps to Update a Google Business Profile
Sign in to Google Business Profile (formerly Google My Business) at business.google.com using your Google account
Select the business you want to update (if you manage multiple listings)
Navigate to the different sections you need to modify:
- Info: Update basic business information
- Photos: Add or remove business images
- Products: Update your product catalog
- Services: Edit your service offerings
- Posts: Create new promotional content
Make your desired changes in each section
Click “Save” or “Publish” after each update
Verify your changes appear correctly on your public listing
For more substantial updates like change of address or business name, Google may require verification of these changes before they go live. Some updates may take 24-48 hours to appear publicly.
Remember that keeping your business information current helps customers find you and improves your local search visibility.